Industry Terms

Promoting your online business is key to attaining new clients and generating revenue. Listed below are several definitions and links to resources you may find helpful.

Article - An article is a piece of work that contains information about a person’s industry knowledge and/or products. It is critical that an article does not take on a “sales tone” or it risks being rejected by article editors.

Blogs - The word Blog is short for weblog; it is a personal journal or diary entry that is updated frequently (often daily) that people use to post their thoughts, feelings, personal experiences, and hobbies. It is intended to be read by the general public and is written in an informal tone or style.

Ping Services - A ping service is a server program that provides notification to the search engines that content has been updated or added to a Web site or Blog. This information is can be used to assist other programs in posting new content in their distribution network.

Press Release - A press release is a media tool, written in the third person that demonstrates or announces important, useful, and timely information (i.e., news) about a company, its activities, plans or products. This information is concise, usually one page and not more than two pages. The adjacent link will guide you in the steps necessary to write a professional news release.

RSS Feeds - RSS is an XML based protocol that stands for Real Simple Syndication or Rich Site Summary. RSS allows Internet content from news related sites to be distributed automatically and allows the subscriber to receive free updates of published content. This saves time because the reader doesn’t have to visit multiple sites. RSS readers, such as Bloglines, NewsGator, and FeedReader, play in important role in reading news feeds because they de-code the information in the browser.

SEO Tools - These free and useful SEO (Search Engine Optimization) tools assist the Web master in ranking high among search engines and remaining competitive. These types of tools aid in your marketing efforts and are necessary for providing targeted traffic to a Web site.