Press Release:

Increased Link Popularity Through Press Release Implementation Strategies

Link popularity is one of the most important aspects of ranking high in Google. As a result, Web site owners are trying a multitude of techniques in an effort to gain an increase in link popularity. Web site owners in the past have tried reciprocal linking strategies, link form submissions, and a variety of time consuming and sometimes meaningless methods to increase their Web site’s online exposure. They spend countless hours sending e-mails to other Web site owners for links pointing back to their sites; usually they only see about a 2-3% return on investment for their efforts. This time could have been saved if they would have resorted to other forms of marketing with proven successful track records.

Press release submissions are a form of marketing that has been around for quite some time and doesn’t have any tricky aspects associated with it. This marketing method can generate a plethora of online exposure if you discuss newsworthy topics about your company and use the correct targeting methods. Submitting non-newsworthy company information in a press release will result in an ineffective marketing campaign because online consumers and journalists are only interested in targeted newsworthy stories.

In addition to submitting newsworthy company information, it is necessary to find out who your targeted consumer base is and then take the appropriate marketing measures to ensure greater marketing efficacy within your campaigns.

Your news release can be anything from a new business venture, successful client case study, recent company new hire, etc. Give your readers something they can relate to; make them want to come to your Web site to find out the changes in your company and or industry. The key is to put yourself in you reader’s shoes in order to build a credible relationship with them.

Credibility is the central issue to be concerned with when trying to build link popularity online. Back-links are only attained if the other Web site owners feel that your content is worth having on their own servers. Initially you will see an influx of links pop up in the first week; however, it will decline after about two or three weeks so that only solid links from credible sources are reflected. In addition, most sites will host your content on their home page for a few days and then transfer your information to their archive.

Increased link popularity through the implementation of a credible company press release should not hurt your Google keyword rankings, due to a greater influx of back-links. This happens because your links are coming from industry hubs that are extremely credible online content providers. Remember to take your time and submit valid industry news that relates to your Web site, company, or industry to stay on Google’s good graces.

Author Information:

Hillary Lane is an Internet marketing professional who specializes in press release optimization & distribution and article submissions. Her core competencies are in link popularity strategies and acquiring new customers through search engine optimized news releases.