Press Release Article:

Traditional Newspaper Readers Decrease:

The Flood Gates Are Opening for Press Release Submissions

According to research conducted by Nielsen/NetRatings, which studies Internet usage, readers seem to be flocking to Online newspaper sites for their daily news announcements. Currently, there has been an 11 percent rise in readership, according to new data collected by Nielsen/NetRatings. Internet news readers in October made over 39 million unique visits to news sites across the US, which translates to 25% of those using the Internet in this country.

An increase of 11% in Internet traffic to news sites from last year is a solid sign that the future of the newspaper industry is heading toward Internet news portals, as compared to traditional news stands. Subsequently, 71 percent of newspaper readers still prefer to get their daily news from physical news locations. If this trend continues, the syndication of traditional news will be distinct like the dinosaurs.

With Online newspaper readership on the rise, it makes sense to promote your business products and services via the Web. The costs associated with submitting company press releases to newspaper sites Online is relatively low as compared to traditional marketing activities. In addition, your marketing reach is actually much higher because information via the World Wide Web travels much faster and has a viral effect, if the news release is fresh and interesting.

Press releases submitted through Online newspapers also can impact your business Web site positively, due to an increase in back-links from such content rich news hubs. Google currently places much emphasis on the importance of popular Web sites pointing links to other sites and says specifically that Web masters should try to get as many relevant links as possible. Press release submissions achieve this goal with flying colors because there are tons of quality Online newspapers that are willing to link to sites that provide them with fresh content for their daily news readers.

The research suggests a sway in readership from traditional to Online newspapers, which should throw up a red flag for marketers seeking to gain greater Online visibility. Those business owners who develop early marketing strategies that involve press releases submissions will ultimately grab a bigger portion of Online traffic for the long haul. It is time that marketers look outside the box to meeting their company marketing objectives, by turning to news release syndication via the World Wide Web.

Hillary Lane is an Internet Marketing professional who specializes in press release optimization/distribution and article submissions. Her core competencies are in link popularity strategies and acquiring new customers through search engine optimized news releases.